I found a New Tail
Last Saturday I was in Toronto. I love Toronto. I spent my Saturday morning in Toronto catching up with friends and their lovely baby at the Easy Restaurant in Little Italy. It was a delicious breakfast, if you happen to be in Little Italy in Toronto you must stop here. I had the Breakfast burrito. I’m drooling thinking about it.
After breakfast, full of burrito fuel, I headed to the Queen and Spadina area. It was cold outside as I walked. I sought a small reprieve from the cold. Spying a fur in a shop window, I darted into Alex Furs on Spadina. When I stepped inside I was greeted by a friendly “hello”. It was clear this business was a family affair with 3 generations sitting and standing near the cash register. Family spending time together watching rugby between customers. I was welcomed and politely left to peruse the supple furs. I couldn’t help it, I tried on some as well.
Nick, the store’s manager, helped me try on a few furs. Mostly fox fur. I love fox fur. The picture below is one of myself wearing a fox trimmed poncho made of cashmere. So warm and so beautifully made. Nick was quick to point out that they help their clients with custom designs and understand the desire for their clientele to have something unique.
While I was in the store an existing client came in to pick up their jacket (a lady in her 20’s who had taken a vintage find to Alex Furs for cleaning and some gentle repairs). It was clear to me in watching the team at Alex Furs take care of this younger client that their customers are family. The service they provided was warm and friendly, the type of real customer service that you don’t see often anymore. I got the sense that if I bought something from Alex Furs that I would be remembered and that I would actually share in something. Share in a passion for fine clothing, clothing that if taken care of will last a lifetime, garments created with care and purpose.
Once the younger customer left, happily carrying a revived vintage fur, I chatted with Nick about fur and their business. Alex Furs has quite the legacy, manufacturing fur garments and accessories since 1969. Located in the Fur district on Spadina Avenue they specialize in custom design, repairs, recycling cleaning and cold storage of furs. They love their work and it shows. It was hard not to nab a new fox collar for my wool coat. Instead I snagged a black fox tail for my purse.
But… I have plans ohhh yes I have plans for a custom cashmere jacket. Something suitable for a dress in the winter with a fox trimmed hood. Think Little Red Ridding hood with an edge.